Modern intimacy with maude
In 2015, founder Éva Goicochea converged her passion for healthcare and branding to begin the development for maude, a modern sexual wellness company built to challenge a legacy industry and serve the customer through quality, simplicity, and inclusivity.
In 2020, Dakota Johnson joined as co-creative director and investor. Through a holistic approach to intimacy, maude creates body-safe and mood-setting essentials for before, during, and after sex.
We chatted with Scott, a maude team member, about modern intimacy.
How does maude work to normalize the conversation around sex and self-pleasure?
Our approach to intimacy is holistic — and it's based in an understanding that this is a part of the human existence, that intimacy is a part of your overall health and wellness.
Intimacy is so much more than what happens in the bedroom, and I think that the work we do in blurring that boundary, in seeking moments for intimacy in the everyday, is really important in lessening that distinction — that sex happens behind closed doors and is disconnected from other parts of your health and wellness. We see intimacy everywhere, in lighting a scented candle to set a particular mood, in taking a bubble bath solo, in massaging your partner, or caring for your intimate areas.
I think blending these spheres together helps make this "thing" feel a lot more approachable and less occasional, overall leading to the normalization of intimacy.
What's a maude product that helps introduce people to normalizing solo intimacy?
For beginners, I always like to recommend drop — our all over body massager. It's meant for erogenous zones, a.k.a anywhere on the body that when stimulated, produces pleasure. While there are erogenous zones that are top of mind for all of us, there are some little known erogneous zones (the side of the neck, the palm of the hand, even the back of the knee) that drop's small size is perfect for.
It's a good way to get into the practice of self-intimacy without necessarily being a device with exclusively intimate applications. It works wonders for those purposes, but it's also great for self-massage and de-stressing.
We recommend pairing our devices with shine organic, a super gentle, pH balanced lubricant that is hydrating and non-sticky. It's great to have by the bedside, and the natural formulation makes it a perfect complement to our devices silicone exterior.
What are some maude products for partner intimacy?
All of our devices can be used solo or with a partner during intimacy, but our most recently released device, band, has been a huge hit when it comes to couples. It's a five-speed vibrating ring that can be used solo, during partner play, or as a massager when looped through fingers.
Our massage candle, burn, went totally viral when it came out because it's so unique — it's a candle that burns at a really low melting point, and has a jojoba oil base in its formula. After burning for around 10 minutes, you can blow out the candle and use the oil straightaway for
massaging yourself, or your partner.
Outside of the bedroom, we're super proud of our libido supplement, formulated for daily use to enhance sexual arousal and stimulation, supporting an elevated sex drive over time. They're formulated with a blend of adaptogens and botanicals, and come packaged together for couples which we love, and you can also purchase them separately for solo use.
Ready to bring maude into your routine? Use code MICHAELAL10 to save 10% on your order.